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SMC Committees. Image Development Committee

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SMC Committees. Image Development Committee, 2008-2009 | Saint Michael's College Archives & Special Collections

By Elizabeth B. Scott

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Collection Overview

Title: SMC Committees. Image Development Committee, 2008-2009

ID: SMC 9/SMC 9.57

Extent: 1.0 Folders

Scope and Contents of the Materials

The Strategic Image Development Committee was created to shepherd in a new marketing identity for the College.  The committee performed a SWOT analysis, worked with a consultant and facilitated meetings across campus before deciding upon a new marketing identity.

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